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The unabridged instructions to engaging a Phantom Race Caller
The thought behind the phantom race call is that you run a horse racing event using some existing pre-recorded events but using a live caller to call the real races as they come into view up on the screen. Obviously the races are not literally "live" as you would need all the horses at a race track or to be in front of the TV whilst a race was on. If this was the case you would most likely just listen to the authorized race caller rather than doing this yourself.
Assume that you are having a Xmas function or a school fundraiser and your subject matter is A Night at the Races. If you have your private phantom race caller you are able to customize the horse names and race names to suit your private needs and really add that personal touch to the experience. You could list all the races as your company products, school curriculum or business territories. You could even use the main boss's names or the principal and teachers names on the race card. Most races these days are already backed by an outfit name so rather than hearing them call out Race number 1, race number 2 etc you get the sponsor's name into the race details as every opportunity.
Once you have your list of race names it's time to get even more original and have the individual horse names altered to embrace some separate personalities. When christening racehorses the routine rule is that the name must not be greater than 18 letters of a writing system. It must not consist of be vulgar words, it cannot be a figure or a hard to call word. Alliteration works very well as does having a sense of drama and being able to have a little laughter when making up the names - just don't snub anyone.
The phantom race caller will need a list of all the names so that they can formulate a script and practice. If you have gone overboard with the names it may be confusing to announce them all when the race is run. The script for the races is based on formerly run (but not very well know) races, so there is often a timing matter with taking the race call right.
Now that you have your race names and horses named you just need a form guide with all this data for all your guests to see. Print out a copy of each customer and give them this in advance. The form manual should contain some pertinent knowledge about the races including, the race name and each sponsors. The names of the horses you have chosen, former 4 starts (form manual) and jockey colours (so that you can keep an eye on your horse in the crowd)
It's now time to get the races in progress now that you have worked out all your arrangements. Make sure that your Phantom Race Caller has a microphone to call the races and that they can survey the partition to inspect the races whilst they read out the race calls. If you have planned added bookies to take wagers and arrange the payouts make sure they are on call at the completion of the race.
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How social media has changed traditional marketing?
When we talk about how social media has changed traditional marketing, it all doesn’t all have to mean traditional marketing is obfuscated. Because the use of traditional marketing is still very much in use. But the question here is, provided with the platform to transform marketing completely, will you still opt for traditional marketing?
From the use of print to broadcast to digital platforms marketing has come a long way. In fact it is of sound reason to say that social media has not just changed but revolutionize marketing completely. Because it has changed the way business communicate. Companies can get in touch with the general public and be engaged directly. And not just general public itself but the targeted masses. Because you know which platform to go to and for which purpose.
The challenge of social media is not about how you get in touch with the audience but how you approach them. Because unlike traditional marketing, social media is hugely or for the most part transparent. It depends on what you feed the customers with. Neglecting or backfiring the customers are the one thing in the social media list you should probably avoid.
BENEFITS OF SOCIAL MEDIA
With that being said, the most important aspect social media has brought about to us is their reach. Companies can reach not just with the audience but with also other companies through the various channels. Hence they keep the marketing running and the competition flowing. Because with social media networking is easy. Shared contents are viewed by the companies and if shared by whom and to whom. Gone are the days of words to mouth.
The ability to engage directly with the customers open up a whole new insight into what the customers want. Along with the feedbacks the direct changes need be done. Plus company branding is also made easy because of the various platforms. In addition tools such as Google ad words, Facebook ads, Twitter ads also add to how social media can be used strongly for marketing.
The right approach is all it takes to make your marketing bloom. To know more about what social media can do to your business get in touch with us at WeCart Online Solutions.
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Fake Science and SEO – How Most Companies Fall for Pseudoscience
Most SEO companies have some strategy that they claim will get you ranked first in Google. Generally that line is used as a marketing technique, but if you ask the really successful companies what the secret to great search results is, you’ll likely find a host of different strategies that they claim are crucial for ranking highly in search engines.
Yet the truth is that nearly all of them are totally bogus, and that these SEO companies are falling for one of the traps of pseudoscience – using correlational data to prove causation.
Separating Truth vs. Fiction with SEO
Correlation does not equal causation. This is one of the first things you learn in the scientific field. When all you’re tracking is results without controlling for other variables, you can’t claim with any certainty that the results you’re getting are due to all of the factors you put into the work.
Not long ago I did content writing for an SEO company that claimed they unlocked the secret to search engine optimization. They are one of the leading companies internationally, and they believe in the following strategies:
1)Keep all content within 50 words of the leading websites in Google for the targeted keyword.
2)Bold all keywords throughout the article.
3)Italicize keywords when they occur in bolded subheadings.
4)Add 50 pages of content monthly with a minimum 12 month (600 page) commitment.
5)Add a photo to each page.
6)Keep keyword density between 2 to 3%, no more or less.
7)Use exactly the average number of subheadings as the first 5 pages in Google.
This company is incredibly successful. They’ve helped numerous websites rank well in Google. They are so successful that they hold workshops all over the glove, and people pay thousands of dollars to attend. They truly believe they’ve unlocked the Google secret.
Except, they haven’t.
What they’ve done is they’ve allowed correlation to equal causation. They’ve initiated all of these strategies at once, and when they saw success, they believed it was because each and every one of those strategies was successful.
The reality is that Google has no reason to reward companies for unusual content tactics. At their heart, search engines are designed to be a resource. Their entire purpose is to match people with content that is best related to their search term.
Bold keywords have nothing to do with content quality. The exact number of subheadings has nothing to do with content quality. Adding a photo has nothing to do with content quality. No search engine is going to look at well written content and decide “this doesn’t have bold keywords, so it must be worse than this other piece of worse content” nor is it going to decide “this article is 200 words longer than the previous article, so it must be worse.”
So Why Did Their System Work?
As mentioned, the system that SEO company used was effective at getting their clients results. It’s just that the reason it was effective likely had nothing to do with the photos, the bolding, or the subheading count. The reason it was effective was most likely the 600 pages of well written content, turning their website into an enormous database of information.
Content is how search engines figure out the value of websites, and content is how those that search for content find your website and link to it.
Content Marketing and SEO
It’s not impossible for some of these unusual strategies to affect your content, but the likelihood is incredibly slim. There is simply little reason – especially after the Panda and Penguin updates – to believe that Google would reward websites for these unusual strategies, when content itself is all that searchers are looking for.
Google, and other search engines, have one job. Their job is to match searchers with information. They can’t do that unless they’re judging content based solely on the quantity and quality of that information. There is certainly more to SEO than just content writing (incoming links and tags are important), but all of these random and strange beliefs that exist in the SEO world are highly unlikely to be true. If you really want to improve your search engine rank, quality, well written content should be your first priority.
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Вы хотите, чтобы ваш цветочный сад был замечен прохожими? Вы хотите, чтобы соседи ох и ах по красоте и воздействию ваших цветов?
<u> <i> Посадите весь желтый цветник. </ i> </ u>
Начните с однолетних в виде небольших трансплантатов из садового центра, и вы увидите результаты через несколько недель. Есть много разновидностей желтых или золотых однолетних на выбор.
Положите несколько высоких подсолнухов в задней части цветника. Подсолнухи приходят на многие высоты; стремятся к разнообразию высотой от четырех до пяти футов. Это станет фоном вашего сада. Добавьте высокие желтые ноготки перед подсолнухами; выберите разнообразие, которое растет от 3 до 4 футов. Смешайте несколько желтых или золотых цинний. Некоторые разновидности желтых цинний - Желтое Пламя, Золотой Желтый или Старая Мексика.
Перед zinnias, положить другое, более короткое разнообразие подсолнечника, а также еще один более короткий тип желтого бархатца. Посыпьте в календулы - они входят в смесь желтых оттенков - и, возможно, желтые петунии.
Для передней части кровати выберите либо молочные или лунные настурции, либо желтые сорта. Helenium - розово-розовый цветок, который растет от 12 до 15 дюймов в высоту. Существует разновидность Dakota Gold, чья пернатая листва будет хорошо контрастировать с жирными листьями настурций. Поместите некоторый helenium около передней части кровати.
Есть даже желтая разновидность snapdragons, но они обычно являются частью разноцветной смеси. Вы могли бы разобраться в них, если бы нашли достаточно цветущих в садовом центре. Желтые рудбекиские ромашки являются терпимыми и будут цвести все лето и осенью. Разновидности доступны высотой от 18 до 40 дюймов.
?мейте в виду, что все цветы не должны быть одинакового оттенка желтого, если они находятся в желтой семье. Цветы в цветах от бледно-желтого до самого глубокого золота объединятся, чтобы создать потрясающий дисплей во дворе. Теплые желтые тона действительно «поп» в пейзаже.
Поскольку вы использовали однолетники, вы можете посадить тот же сад в следующем году или изменить его. ?ли, если вы действительно любите весь желтый сад, посадите один из всех многолетников.
<u> <i> Но это еще одна статья. </ i> </ u>
Авторское право Sharon Sweeny, 2009. Все права защищены.
Michealsoync, 14/04/2018
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11 декабря (Рейтер) - PGA Tour в понедельник заявил, что приостановил австралийский Марк Хенсби на один год за нарушение антидопинговой политики спорта.
46-летний не смог предоставить образец тестирования на наркотики, заявила PGA в заявлении, добавив, что он не будет делать никаких дополнительных комментариев о приостановлении.
<u> Он будет иметь право на возвращение 26 октября 2018 года, через год после даты нарушения. </ u>
У ветерана один победитель PGA Tour, его имя, 2004 John Deere Classic, отправляется с победой на скандинавских мастерах 2005 года в Европейский тур и три победы в World Tour Tour.
Родственник Мельбурна сражался с травмами, так как был поврежден в автомобильной катастрофе в 2006 году и подвергся три операции на плече. (Репортаж Рори Кэрролл, редактирование Ником Малвенни)
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